Turning Everyday Snacks into Bitcoin Rewards - Oliver Stamatoski
DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE
This free, 27-page resource includes:
- Six ways ANY business can benefit from Bitcoin
- Some of the best Bitcoin-only businesses to partner with
- Key Bitcoin concepts for people getting started
Oliver Stamatoski is the Co-Founder & CEO of Beyond The Checkout, a company turning everyday products into Bitcoin-powered rewards. Born in communist Yugoslavia, he saw the effects of hyperinflation firsthand. At 19, he moved to Germany alone, later pioneering automotive safety innovations and leading global teams at Continental AG and Joyson. After decades in the corporate world, Oliver made a bold pivot in 2023βgoing full-time into Bitcoin and launching a rewards-based energy drink that helps people stack sats with every sip.
π CONNECT WITH OLIVER
- π X: @OliverStamato on X
- π Website: Oliver's Website
- Invest in Beyond the Checkout
π CONNECT WITH JOSH
- π X:@joshuafriedeman
- π LinkedIn:@joshuafriedeman
- πΊ YouTube:@joshuafriedeman
TAKEAWAYS
- Bitcoin can be discussed in various ways, including both push and pull strategies.
- Understanding that you do not need to purchase an entire Bitcoin can encourage investment.
- Meeting individuals where they are is crucial to effectively introduce Bitcoin education.
- Using QR codes on everyday products can facilitate Bitcoin engagement and rewards for consumers.
- The integration of Bitcoin rewards into consumables has shown promising results for businesses.
- AI has significantly accelerated the development processes within our software solutions.
SHOW PARTNERS
Mentioned in this episode:
Bitcoin for Corporations: Use Code BIZBIT for 20% OFF!
Velas Commerce: Biz Tech Meets Bitcoin
Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners
DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE
Transcript
You know, when it comes to bitcoin, there are, like, different ways how you can approach people.
Speaker A:There are some who are, like, pushing everyone to bitcoin.
Speaker A:Hey.
Speaker A:Hey, Josh.
Speaker A:You should go, man.
Speaker A:Hey, Bitcoin, it's the technology go up.
Speaker A:You should.
Speaker A:You should invest.
Speaker A:Should go.
Speaker A:So this is the pushy part, and not all people react well to this.
Speaker A:Then you have, like, the pool.
Speaker A:I think Michael Saylor is an amazing pool strategist.
Speaker A:He's explaining bitcoin in such a, I would say, magnetizing way that people are kind of drawn.
Speaker A:Oh, man, this is interesting.
Speaker A:I want to.
Speaker A:Oh, yeah, I want to study about this.
Speaker A:It sounds interesting.
Speaker A:So I think this is like the pull principle.
Speaker A:We're applying a third principle.
Speaker A:We're just trying to meet people where they are.
Speaker A:I know how many people, you know that don't drink water or that don't drink coffee or they don't eat any kind of food.
Speaker B:Welcome to the Bitcoin playbook, where we discuss proven strategies for using bitcoin in your business.
Speaker B:I'm your host, Josh Friedeman, and our guest today is Oliver Stamatowski, who is the co founder and CEO of Beyond the Checkout.
Speaker B:Beyond the Checkout has just launched and they enable bitcoin rewards for physical products.
Speaker B:We're going to get to our interview with Oliver right after this.
Speaker B:Oliver, welcome to the podcast.
Speaker A:Josh, thank you very much for having me.
Speaker B:So I like to start off every single interview with a few questions that help us to get to know you a little bit better and give us some insight for our own lives.
Speaker B:Are you ready for these?
Speaker A:Ready.
Speaker B:Question number one is this.
Speaker B:When and how did you first learn about bitcoin?
Speaker A:So, like, the story goes like this.
Speaker A: , like, I heard about Bitcoin: Speaker A:I.
Speaker A:I think I went down the rabbit hole because of something that happened.
Speaker A: and: Speaker A:And there I was starting to work in as an engineer at Continental, and I, I, like, was going back and forth to work for an hour with.
Speaker A:With five different trains and like a bus.
Speaker A:And it took forever.
Speaker A: work much faster, or this was: Speaker A:And I was like, no, I'm going to put the $3,000 in buying a scooter.
Speaker A:And I thought it was a Great idea.
Speaker A:And after, like the stock from Continental went like, in a matter of, I think, one and a half years, from.
Speaker A:From $10 to 200.
Speaker A:So basically my scooter was worth $70,000, which was incredible amount of money.
Speaker A: And then when: Speaker A:All the markets went down.
Speaker A:I started like, investigating because I said, okay, I've seen this movie before.
Speaker A:I know how it ends.
Speaker A:Everything's gonna go down, but eventually it's gonna recover.
Speaker A:And this is where I started, like investigating and trying to understand the different financial assets that we have, like from stocks to black bonds to everything.
Speaker A:And then somewhere along the way, I heard about like, this stock, the, the bitcoin stock.
Speaker A:Oh, it goes up.
Speaker A:You know, the number goes up.
Speaker A:And.
Speaker A: And this: Speaker A:And I slowly started going into it and of course we had like, the ups and downs.
Speaker A:And then I think like the journey of every bitcoiner is not only pleasure, but it's.
Speaker A:You learn.
Speaker A:You learn mostly when you like get hit in the face a little bit.
Speaker A:And then you.
Speaker A:If you stick afterwards even when it goes down and you really understand the underlying technology, how revolutionary is going to be not for the financial markets and not only for your financial wealth and conservation, but in general, you're like Carolyn.
Speaker A:So that's.
Speaker A:That's that.
Speaker A:I heard it then, but now I'm.
Speaker A:For the last three years, basically, I've been like one all in with my.
Speaker A:All of my energy and time and focus.
Speaker A:All, let's see, Bitcoin and my wife, but.
Speaker A:Okay, my wife and bitcoin.
Speaker A:But that's.
Speaker B:Keep your priorities straight.
Speaker B:That's right.
Speaker B:That's right.
Speaker B:Yeah.
Speaker B:Question number two is this.
Speaker B:What's an insight or fact about bitcoin that you wish everyone understood?
Speaker A:I.
Speaker A:I think it's just one very simple one.
Speaker A:You don't have to buy a full bitcoin.
Speaker A:It's like.
Speaker A:And I think, although, like, for most bitcoin is very trivial and there's like, you know, it's set up in different sets and it's.
Speaker A:I would wish that more people understand that bitcoin is not like a stock that you can buy only one stock.
Speaker A:And the stock of bitcoin is now at whatever, $90,000.
Speaker A:No, Bitcoin is split into sets, which allows you to buy $5 of Bitcoin, tip your toe.
Speaker A:You don't have to like, jump straight into the cold water or ride a roller coaster if you're not ready for it.
Speaker A:But I think the amount of people.
Speaker A:If more people would understand that you don't have to buy a full bitcoin, I think more people would invest into it and try to dip their toes.
Speaker B:So I was talking with someone last week, and when I told her how much a bitcoin cost, there's this kind of bitcoin education pop up we have in Jackson, Mississippi, we're calling the bitcoin hub.
Speaker B:She came by to talk about bitcoin, and when she found out that one bitcoin was $84,000, she.
Speaker B:She legitimately choked.
Speaker B:She just couldn't believe it.
Speaker B:But I had to quickly explain to her, and she said, like, you know, if I'm putting $5 a week, I'll never get to a full bitcoin.
Speaker B:And then I realized, like, I take it for granted, but not everyone knows that.
Speaker B:So I got to explain to her that, you know, $5 every week really adds up over time.
Speaker B:So all that to say, that's something that if you've been around bitcoin long enough, you just take for granted.
Speaker B:And that's a really good thing for people to remember as they're talking to people who are not yet bitcoiners.
Speaker B:Question number three.
Speaker B:What's the bitcoin resource you most recommend to other people?
Speaker A:So I think we need to differentiate the signal from the noise when it comes to where is the signal coming from?
Speaker A:And we as bitcoiners, you can go to Twitter, you can go to different youtubes, you can listen to Michael Saylor.
Speaker A:You can.
Speaker A:And all of you probably, like, get enough information.
Speaker A:But for most people who are exposed for the first time, I think starting the journey with bitcoin, it's probably not the right step.
Speaker A:And I think the right step is to approach people where they are.
Speaker A:So what I mean by this, you know, if you are not into bitcoin and I start talking magic, but this is great.
Speaker A:Yeah.
Speaker A:Though 84, don't worry about it.
Speaker A:It's going to go to like, 30 million.
Speaker A:You should buy, like, people are blown away.
Speaker A:They don't understand.
Speaker A:What people do understand.
Speaker A:It's called they heard about a little bit of history.
Speaker A:And they're.
Speaker A:They're, you know, if you start with what they know already, and I think this is why I would.
Speaker A:The short answer is the bitcoin standard.
Speaker A:It's a book that basically talks about something people know.
Speaker A:People have heard about the Roman empire.
Speaker A:They've heard about, like, you know, the different civilizations that went around the world like that that, you know, went up and collapsed over time.
Speaker A:They've they know this, they've heard about it.
Speaker A:And then if you approach them where they already know and say maybe like point out the reasons that are behind it and then later on tied to Bitcoin.
Speaker A:Just as I think this is one of the genius version why Saifuddin basically made what made this book so successful is that he basically met people where they are.
Speaker A:They've heard about the Roman Empire, they heard about the different civilizations that were there.
Speaker A:And she basically explained through the relatively easy what's the problem with the money that we have today?
Speaker A:And that's why the again, maybe long winded answer.
Speaker A:But I would probably recommend the Bitcoin standard simply because it meets people where they are.
Speaker B:So beyond Bitcoin, what's a resource, tool or idea this been helpful to you or your work recently?
Speaker A:Okay.
Speaker A:Hands down, AI.
Speaker A:I think like Bitcoin is unstoppable.
Speaker A:We will not.
Speaker A:So I mean again, yeah, we have to do our work, we have to talk about, we have to help our friends get on board.
Speaker A:But I really think it's pretty unstoppable.
Speaker A:I would say the same for AI.
Speaker A:It's going to, it's going to penetrate all of the areas that we interact with.
Speaker A:It's going to start digitally, but it's going to expand.
Speaker A:It's going to start maybe like being creative making images, but I think it's extremely fast, it's extremely powerful and it's unstoppable.
Speaker A:So this is something that helped us basically scale also our business, be faster in execution.
Speaker A:And I think that's something that has been very valuable for our business so far to help us some portions of our business and just be an assistant in whatever area we need.
Speaker B:And how exactly are you accomplishing those results using AI?
Speaker A:So when it comes to our development and we have like, we basically have a software company, our software company is bringing QR codes or Bitcoin rewards into physical products.
Speaker A:And in order to achieve this you need like software has like two, I'll say, you know someone who's like a totally software savvy, it's going to probably kill me.
Speaker A:But for me I see like two portions.
Speaker A:There's like the front and the back end.
Speaker A:That's it.
Speaker A:So the front is what like the customers see and the back end is how everything is tied together.
Speaker A:And especially when it comes to like iterating the front end.
Speaker A:We've used AI to like do many iterations.
Speaker A:Something that like would have otherwise taken months, it takes weeks.
Speaker A:Something that should take weeks takes now day or few hours.
Speaker A:And it simply accelerates the iteration loops because now we can come up with if it's a feature, if it's only just the layout of the page, or if it's something that we just want to draft and show it to our friends or our sounding board and see.
Speaker A:Okay, guys, do you think we should go A or B?
Speaker A:If you tried like drawing this on a PowerPoint or like drawing it on white paper or like on a wall, on the wall, it's.
Speaker A:It's difficult to grasp it.
Speaker A:But if you're really able to prototype it with AI in a matter of hours and show it, then you are able to compare A to B.
Speaker A:So many different ideas that kind of like allows you to figure out what's the signal.
Speaker A:We had like, really many different ideas where we wanted to go.
Speaker A:We prototype many of them and we figured out, okay, out of these, like 15 ideas, 10 are kind of okay, five are better, and three are great.
Speaker A:So you're just going to stick with the three.
Speaker A:And we could do this very, very rapidly.
Speaker A:I would say exclusively because we have AI.
Speaker A:I think if we would have like hundreds employees and we would have been like multi billion dollar company, I don't think we would have been able to drive faster.
Speaker A:And now it's understanding AI and utilizing those tools.
Speaker B:Yep.
Speaker B:Now we have our final, what we call our arbitrary but insightful question.
Speaker B:And it's this.
Speaker B:As a general life principle, is it better to ask why or why not?
Speaker A:I would say why not?
Speaker A:Just just try it, man.
Speaker A:Why?
Speaker A:Why shouldn't you?
Speaker A:Because if you're looking for a why, if you're looking for.
Speaker A:For any kind of issue that might come down the road, you will always find something that might go wrong.
Speaker A:And it's difficult that you should be like, oh, this is maybe not.
Speaker A:You know, there's always something that is.
Speaker A:And by the way, it's probably true for most businesses and most decisions that we do, there is always something that might be like, actually scary if you look.
Speaker A:Exactly.
Speaker A:But on the other hand, I would say, like, that's why I would not go in that direction.
Speaker A:I would definitely go, why not?
Speaker A:If there is something that we want to do and we think it's a good idea, why shouldn't we do it?
Speaker A:Why shouldn't we try it?
Speaker A:And I think that's the approach beyond the checkout.
Speaker A:Our company, people have been thinking about rewards for a long time.
Speaker A:Everyone likes free stuff.
Speaker A:So why should we bring rewards in Bitcoin, any kind of physical product or marketing collateral?
Speaker B:So, Oliver, we're here Today to talk about beyond the checkout, if you would give us a brief overview of the company.
Speaker B:You've already briefly alluded to some of the things you guys do, but I think it'd be great just to hear about who you are and sort of how beyond the checkout came to be.
Speaker A:Perfect.
Speaker A:Thank you very much.
Speaker A:Well, I'm going to go relatively fast on me.
Speaker A:I'm born in Macedonia, spent the last like 20 years in Germany in the automotive world, from a small engineer all the way to running multi billion dollar businesses.
Speaker A:And it was fun.
Speaker A:But when I discovered bitcoin, I realized that there is like a, that there is a chance to change the world for the better with the technology that is unstoppable and it's going to penetrate also most of the areas that we live in.
Speaker A:And I wanted to dedicate all my time, life and energy into trying to bring bitcoin to the masses.
Speaker A:And the question is, how do we do this?
Speaker A:And I already alluded to it.
Speaker A:I think, you know, when it comes to bitcoin, there are like different ways how you can approach people.
Speaker A:There are some who are like pushing everyone to bitcoin.
Speaker A:Hey, hey, Josh, you should go, man.
Speaker A:Hey, Bitcoin, it's the technology go up.
Speaker A:You should, you should invest.
Speaker A:Should go.
Speaker A:So this is the pushy part.
Speaker A:And not all people react well to this.
Speaker A:Some do, some not.
Speaker A:Then you have like the pool.
Speaker A:I think Michael Saylor is an amazing pool strategist.
Speaker A:He's explaining bitcoin in such a, I would say, magnetizing way that people are kind of drawn.
Speaker A:Oh, man, this is interesting.
Speaker A:I wanna.
Speaker A:Oh yeah.
Speaker A:Why?
Speaker A:I.
Speaker A:I want to study about this.
Speaker A:It sounds interesting.
Speaker A:So I think this is like the pool principle.
Speaker A:Great.
Speaker A:We're applying a third principle.
Speaker A:We're just trying to meet people where they are.
Speaker A:I know how many people, you know, that don't drink water or they don't drink coffee or they don't eat any kind of food.
Speaker A:So let's approach them there.
Speaker A:And this is what we kind of like tries to put a QR code, let's say, on the water that you're drinking.
Speaker A:Or maybe you have your favorite coffee brand and we put a QR code on it or a protein bar with a QR code with the idea of providing bitcoin rewards with each scan.
Speaker A:And along the process we do following.
Speaker A:We give you everyone, by the way, everyone wants something free, right?
Speaker A:So we know that there is nothing like a free lunch, but everyone is hoping for it.
Speaker A:Oh, I have a reward.
Speaker A:And it Says I can get up to 100 bucks in Bitcoin.
Speaker A:Oh, that's great.
Speaker A:I'm going to scan this, I'm going to try it out.
Speaker A:In the process you get educated about the product, get to ask a server and like maybe a question about the product, give feedback at the time of consumption.
Speaker A:Do you like the coffee?
Speaker A:Do you like the water?
Speaker A:What the business do?
Speaker A:And in the process you also get educated about Bitcoin and get onboarded onto like onto the, basically into the bitcoin eco bitcoin ecosystem where you're on one hand like you started from someone who was a no coiner who just was drinking coffee and in a matter of let's say one and a half minutes, now you are having bitcoin that you're able to self custody.
Speaker A:And we'll walk you through the process, how to self custody bitcoin.
Speaker A:And then we did not approach you by telling you, okay, you should buy bitcoin because it's great.
Speaker A:We also did not promote, oh, bitcoin is amazing technology because it's going to keep your financial energy.
Speaker A:We actually approach you where you already are.
Speaker A:You were drinking coffee in the first place.
Speaker A:That's basically a business model trying to find companies who are trying to already working with some who have either a physical product that they want to kind of supercharge with Bitcoin by adding what they call a digital layer.
Speaker A:This water can be either cold or warm or the design can be different, but it's limited by its physical properties.
Speaker A:By adding a QR code and bitcoin on it, we had a totally different dimension.
Speaker A:We had the dimension of digital dimension and this is how we're trying to promote Bitcoin and help out on one side also make the products more fun and interactive and gamified for customers and on the other hand, provide businesses with valuable information.
Speaker A:By scanning the QR code.
Speaker A:Now we understand where the products are being consumed or what time, what frequency.
Speaker A:They get real time feedback from their customers as they are consuming the water.
Speaker A:Not like three weeks after you bought the water consume.
Speaker A:Then you get an email like two weeks later.
Speaker A:Did you like if it's sparkly enough?
Speaker A:You don't even remember.
Speaker A:Now we have like real time interaction and that's why I'm very excited, I.
Speaker B:Think, you know, so I'm curious about the experience of the customer because one thing I notice about the items you've just showed is that it's on the front of the product.
Speaker B:So let's just say someone's going through a grocery Store or farmer's market, wherever else, I'm guessing anyone, regardless of whether or not they purchase the product, are able to scan it.
Speaker B:Is there an issue there?
Speaker B:And then second of all, what's the experience of the customer when they scan it?
Speaker B:Are they, do they get a beyond the checkout wallet or are they sent to another wallet?
Speaker B:What is that like, perfect?
Speaker A:No, it's a great question.
Speaker A:So me coming from the Balkans, you know, people there trying like to figure out the way to come to like free stuff and don't have to pay for it.
Speaker A:So.
Speaker B:Sure.
Speaker B:I think that's everywhere, by the way.
Speaker A:So this is just an example.
Speaker A:We will most probably not put the QR code that is open on the back.
Speaker A:So there are different ways to integrate this.
Speaker A:One option is you have a sticker that is like the coffee sticker that is inside.
Speaker A:You pull out the sticker and on the back you have the QR code.
Speaker A:So you basically have to buy the coffee, buy this, and then like within you have to open the bag, you have to buy it before you're able to claim the bitcoin.
Speaker A:The second portion is, which I have here actually is that we have something like.
Speaker A:I'll show you in a second.
Speaker A:You basically, we cover the, the QR code with some kind of a scratch up.
Speaker A:So that you basically have to like scratch it off.
Speaker A:Yeah, and only after you've scratched off the.
Speaker A:I mean it will be you damaging someone's property or like the product if you're scratching it off before you know if you want it.
Speaker A:So that's why one option is like to integrate it inside of a product with a sticker.
Speaker A:Another option is to integrate it on top, but then you cover it with some kind of a scratch off.
Speaker A:A third option is for example, this water bag water bottle has this shrink sleeve and most water bottles have the shrink sleeve.
Speaker A:So if you put the QR code underneath the shrink sleeve and then you shrink it in the factory, basically you will have to again buy the product, rip off the shrink sleeve and only then you come to the.
Speaker A:Only then you're able to really playing the Bitcoin?
Speaker B:Yeah, I don't know if this is that possible.
Speaker B:I don't know all of the manufacturing processes for creating bottles and things like that.
Speaker B:But I remember as a kid the bottle tops, you know, you'd open up a Coke or.
Speaker B:I forget what the best one was.
Speaker B:I want to say it was like Dr.
Speaker B:Pepper, Mountain Dew.
Speaker B:Maybe it's Pepsi, but you'd almost always get a free Pepsi.
Speaker B:For instance, if you open up the bottle cap.
Speaker B:And so I think something like that's a really cool idea, kind of bringing back some old school vibes.
Speaker B:But either way, just having something like that, it adds a new element to the customer experience.
Speaker B:Now one other thing that I asked a moment ago was also about what happens whenever the customer scans a QR code.
Speaker B:Are they prompted to download a wallet?
Speaker B:This is assuming they don't have one yet.
Speaker B:What is that like so they can actually get their first stats?
Speaker B:Because that's sometimes one of the things that really holds people up as well.
Speaker A:Exactly.
Speaker A:So there are like two reasons for what hold people back.
Speaker A:It's one is understanding bitcoin, like how does it work?
Speaker A:And the second one is how do I take self custody of it.
Speaker A:So we try to simplify this and I know if I'm able to share my screen, I'm going to walk through it very fast.
Speaker A:We actually created a brief movie for this.
Speaker A:It's a video, let's see, just stop the music here.
Speaker A:But basically here I'm going through the process of this, just scanning it.
Speaker A:This is like this bag.
Speaker A:You scan it and the moment you scan the QR code basically and your name today is not Josh, but it's Joe Regular.
Speaker A:You have no laserized, so you scan, you probably have a camera.
Speaker A:You scan the QR code and see what happens.
Speaker A:It says basically, okay, you receive like 500 sets.
Speaker A:We transfer this in how much dollars this is so that people, people understand what is the weight of these sets and they just need to, to claim it.
Speaker A:I'm already signed up.
Speaker A:Otherwise you will have like a opportunity to like either put in your email or verify yourself through like Google.
Speaker A:And this very moment we basically kind of like tie the bitcoin to your, to your email or whatever credentials you provided to us.
Speaker A:So at this point we are custody this for you.
Speaker A:And we walk you through the process, we tell you, okay, this is why this coffee is great, you know, because it's, they're a single source and it's, you know, it comes from South America.
Speaker A:Then we ask you like a question if you would you like us to provide some, some feedback.
Speaker A:This is the process.
Speaker A:You get some money for the bitcoin or like some value provide and you at the consumption time you provide some value.
Speaker A:Maybe like one question, two questions and that's it.
Speaker A:And then basically you already now are owning the 500 pads, but we casted it for you, right?
Speaker A:So that's like, we casted it for you for this very moment, for the first one Minute of your ownership of Bitcoin.
Speaker A:We casted it for you but as you know.
Speaker A:And this is like how you can like see it in our overview.
Speaker A:But as we know in Bitcoin you don't trust anyone, don't trust even me.
Speaker A:So that's why we teach you how to withdraw this to your own custody.
Speaker A:And this is again going to our app.
Speaker A:Like Joe Regular would just press withdraw and then we'll like if you have a lightning wallet that you scan this QR code and claim it otherwise you would press on support.
Speaker A:We'll kind of like briefly teach you about what wallet you can use.
Speaker A:What's the lightning wallet?
Speaker A:You download it from the app, sign up for the wallet example.
Speaker A:I think I had in this example speed wallets, you copy the QR code or scan it and in matter of like 30 seconds you own the reward, you self custody the reward.
Speaker A:So that's the process.
Speaker A:We kind of like try to make it simple.
Speaker A:And starting from a camera, what everyone has or an email, what also everyone has, walk them slowly through the process so that they self custody.
Speaker B:Perfect.
Speaker B:That's super, super clean.
Speaker B:I feel like that's really easy for people.
Speaker B:Whenever they're ready, they can take that next step.
Speaker B:But you take care of all the steps for them.
Speaker B:For those who are not able to view this, you know, you can watch the video, but I feel like you did a really good job of verbally explaining as well.
Speaker B:So what has been the experience so far of people who have given this a test drive in their businesses?
Speaker B:What's some of that feedback been like?
Speaker B:And also how has it helped business owners who are looking to get additional information from the customers as well as increase customer loyalty?
Speaker A:Perfect.
Speaker A:No, it's.
Speaker A:We've gotten very positive feedback.
Speaker A:We've gotten very positive feedback, especially when it comes to like I would say marketing and promotion of their own brand.
Speaker A:And if you have a physical product and you put a QR code with like bitcoin rewards on it, people would prefer to buy.
Speaker A:If you have like two same products, one is a good quality product and one is also good quality but has something for free.
Speaker A:And you know that every time you can win something and you can win up to hundreds of dollars in bitcoin, people are always going to pick the one that is actually, you know, actually has something extra.
Speaker A:So that's like when it comes to physical product.
Speaker A:But we have done actually marketing material well, marketing collateral for.
Speaker A:For customers.
Speaker A:Where a company, for example, Nihaudi.
Speaker A:I don't know if you've nihaudi is a, is a great bitcoin related company.
Speaker A:They are actually providing subscriptions bitcoin on subscription drugs.
Speaker A:So they don't have a physical product.
Speaker A:Their product is basically the service.
Speaker A:So we work for them to create this kind of like small chips.
Speaker A:They look like poker chips and on one side you have like their nice logo and if you flip the poker chip on the back you have the same QR code that we would otherwise put on a product on a physical product.
Speaker A:And they would just go to if it's a fair or some kind of event and they will just give this out to people.
Speaker A:And as people like oh, what's nihalti?
Speaker A:So they're like, oh there is a nice cool hat and a bitcoin on it.
Speaker A:Oh, and there is like a QR code.
Speaker A:Oh, that is scanner.
Speaker A:So people scan it, they go through the educational portion to get educated about what bitcoin Nialdi is, get the bitcoin and in return Niality has, you know, potential leads, new customers who are kind of like happy to interact with them because they already got some bitcoin on them.
Speaker A:They understand the business model and you know, it's, it kind of like generates more traction for them.
Speaker A:And it's more than the conventional, by far more than the conventional turnover that you have.
Speaker A:If you just give out free stuff or try to talk yourself to hundreds of customers for sure.
Speaker B:So who is your ideal customer for this?
Speaker B:Obviously anyone who has a physical product.
Speaker B:But I'm just thinking from your own standpoint, who are the people that are most valuable to help beyond the checkout growing?
Speaker A:So for us we believe that we could probably bring the most value to two types of businesses.
Speaker A:The first type are single consumable products.
Speaker A:So it means for example this water, you open it, you'll probably not drink it over three days or three weeks.
Speaker A:You probably drink it right away.
Speaker A:Energy bar, I don't know, maybe coffee, like even a coffee bag, you know, you, you probably scan it and then you, you, you right away interact.
Speaker A:So we kind of like are able to, to interact with the end customer, get feedback at the time of consumption.
Speaker A:So that's why any kind of physical product, if it's like drinks protein bars, some kind of snacks, coffee, this kind of single, single up to multi time consumer consumables are very attractive not only for the end customer but also for the businesses because as the customers are consuming the product, we're able to kind of like deduct the time of consumption frequency, get feedback real time, you know, and this kind of stuff.
Speaker A:So this is.
Speaker A:This is the one.
Speaker A:I would say pillar, single to multi consumables.
Speaker A:The second pillar is, I would say marketing collateral.
Speaker A:So if you go, I know we have like bitcoin conference is coming up.
Speaker A: You know, Bitcoin: Speaker A: You know, Bitcoin: Speaker A:So this kind of market b collateral is something that we're.
Speaker A:Where we so far have seen, like good retraction.
Speaker B:I'm just thinking there's got to be some bitcoiners at larger companies that would be interested in trying something like this out.
Speaker B:I'm just thinking there's a company called Sweetwater out of Indiana.
Speaker B:They sell all sorts of different musical gear, things like that.
Speaker B:I don't know of any bitcoiners there.
Speaker B:But every time you purchase something from them, they'll send you obviously the package in the mail.
Speaker B:But there's always some sort of small baggie of candy.
Speaker B:It's just, you know, probably like five to ten pieces.
Speaker B:It's nothing.
Speaker B:Right.
Speaker B:And it doesn't cost them hardly anything.
Speaker B:But it is very endearing.
Speaker B:It's weird.
Speaker B:Like I don't even eat the candy, but I like to see it.
Speaker B:So something like that, you know, there's just gotta be companies out there that have bitcoiners in the business that would give something like this a try.
Speaker B:It does.
Speaker B:Maybe.
Speaker B:Maybe someone gets a piece of cardboard with a QR code that says you get some free bitcoin.
Speaker B:They don't scan it.
Speaker B:Nothing's been lost.
Speaker B:Right.
Speaker B:But it can also really help you to earn some customer loyalty and maybe even get some good social posts out of it.
Speaker B:So there are people out there like that.
Speaker B:I don't necessarily know who they are, but I hope that some people like that will hear this episode and reach out to you guys because I think there's a lot of potential here.
Speaker A:Oh, thank you so much.
Speaker A:100%.
Speaker A:I really believe this is why we've been building basically our software app for the last nine months.
Speaker A:We just basically launched a few weeks ago and we already have like, first customers.
Speaker A:But on the point of the candy, this is also Something worth thinking about.
Speaker A:I don't know if you can see this.
Speaker A:This is actually a chocolate.
Speaker A:So this is chocolate which is wrapped into like I have like now beyond the checkout is the name of my company.
Speaker A:And on the back you have the QR code.
Speaker A:And if you unwrap the chocolate, I don't know if you can see it actually it's a bitcoin chocolate.
Speaker A:So you open it.
Speaker A:Okay.
Speaker A:I don't know, you probably cannot see it, but basically it's like it's even chocolate with bitcoin on it.
Speaker A:So this is something also that we're kind of trying to start approaching companies where we can make the QR codes either on their product or throw in a couple of this kind of bitcoin items as chocolate into whatever bag you're selling and just to get some loyalty and interaction.
Speaker A:Because people today, everyone is running around with their phone.
Speaker A:So even if you have a physical product and if you're able to tie somehow the digital layer on top of it through bitcoin, through what we are providing, it adds a competitive advantage.
Speaker A:So if there's anyone, just reach out.
Speaker A:Guys, we're beyond the checkout.
Speaker B:Perfect.
Speaker B:Well, let's go ahead and finish up here.
Speaker B:Do you have any final thoughts?
Speaker B:I feel like that was a great summary of what you're looking for and a call to action.
Speaker B:Do you have any final thoughts you'd like to share with listeners as well as where people can go if they do want to follow up with you?
Speaker A:Thank you so much.
Speaker A:Well, I probably have only two points.
Speaker A:First of all, if you are not into bitcoin, you get to dip your toes into it.
Speaker A:It's the technology that's going to change the world for the better.
Speaker A:And the more people get it and the more we spread it, I think it's going to help us all when it comes to us.
Speaker A:Our company is called beyond the Checkout.
Speaker A:Our webpage is basically checkout tech.
Speaker A:You can go there and like see, you can reach out through there or what we are doing.
Speaker A:We're actually in the process of raising some capital.
Speaker A:If you're as excited for our product and putting bitcoin rewards into physical products, we'll be more than happy to have you as part of our company.
Speaker A:If you go to timestamp, that's by the way, maybe just a short note on timestamp.
Speaker A:Timestamp is an amazing bitcoin only crowdfunding platform.
Speaker A:We've talked to many different crowdfunding platforms.
Speaker A:Timestamp has been extremely fast, full of information, full of support this process to get on board.
Speaker A:That was amazing.
Speaker A:And we're also there.
Speaker A:We're raising our first pre round and you maybe check that out there and you can be basically start investing with 250 bucks.
Speaker A:That's like the smallest tier and just not only look from the sidelines but actually become part of our company.
Speaker B:Very cool.
Speaker A:So that will be on timestamp.com that sounds great.
Speaker B:Oliver, thank you so much for your time today.
Speaker B:It's been a pleasure.
Speaker A:Thank you so much Josh.
Speaker A:My pleasure and hope to talk to you soon.
Speaker B:Well friends, it's a wrap.
Speaker B:Thanks so much for listening to this episode of the business bitcoinization show.
Speaker B:If you want to reach out to either me or Oliver you can find those links down in the show notes.
Speaker B:And if you are selling a physical product and you like the idea of bitcoin rewards, remember beyond the checkout as always, keep building, keep growing until next time keep living and leading.
Speaker B:Well.
